Acquire Prima Scroll

We are surrounded by objects that were never meant for us.

Designed by algorithm and produced for everyone, objects have lost their identities, their purpose which made them feel alive. The world is filled with products that work and test well but in doing so, it quietly emptied itself of what actually matters.

We believe products should do more than function. They should represent a person, a feeling, and carry their owner with them until they become memory.

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PRIMA worn to the face

Move the air.

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PRIMA worn to the face

Move the air.

Explore
PRIMA in Smoke Gray

PRIMA

This is your difference.
Enjoy it.

Acquire Prima
PRIMA in black against a dark background

PRIMA

Conceived and crafted in Rome.

Acquire

Things worth knowing.

Is it really silent? +

PRIMA is made of rigid plexiglass, so it slides in the air, without distractions.

Is it heavy? +

At 80g, no. Hold it from the lower opening and let the concave form move naturally through the hand.

How do I clean it? +

Warm water and soft cloth. No abrasives. That's all.

Shipping & returns +

14-day returns. Ships from Italy. Free shipping within the EU.

Common inquiries

Things worth knowing.

Is it really silent? +

PRIMA is made of rigid plexiglass, so it slides in the air, without distractions.

Is it heavy? +

At 80g, no. Hold it from the lower opening and let the concave form move naturally through the hand.

How do I clean it? +

Warm water and soft cloth. No abrasives. That's all.

Shipping & returns +

14-day returns. Ships from Italy. Free shipping within the EU.